Voluum and Funnelish Events Tracking Integration

Funnelish is a popular funnel builder often used together with ClickFunnels and other sales tools. To measure ROI accurately and optimize campaigns, many media buyers connect Funnelish with Voluum to track conversions and funnel events. This can be done in two main ways: JavaScript tracking and Server-Side (PHP in our case) tracking.

JavaScript and Server-Side (PHP) Tracking Code for Funnelish

A JavaScript snippet is placed inside Funnelish pages (thank-you page, upsell page, etc.). When a visitor performs an action, the script fires an event and sends it to Voluum.

This code will send a begin_checkout and purchase events to your Voluum tracker. Make sure your Voluum events have appropriate names.

The code contains snippets that you need to add to the relevant pages of your Funnelish platform.

You can send a "purchase" event without revenue value via JavaScript, or you can use Funnelish "Automations" option and a PHP as middleware for sending "purchase" event with revenue value.

Replace your-voluum.domain to your real Voluum domain.

Download code from Github Gist

We're using utm_medium=xo to tag our traffic and utm_term={clickid} for the user clickID, so in your Voluum offer you need to add this parameters and your offer link will look like https://store.url/product?utm_medium=xo&utm_term={clickid}

Also make sure, that all of your pages is using same domain, because the tracking code relies on a window.localStorage browser feature.

Best Practice

• For speed and flexibility, start with JavaScript tracking inside Funnelish.
• For accuracy and scaling, add the PHP server-side postback integration.

Voluum + Funnelish integration can be done either with JavaScript (easy, quick, but less reliable) or with PHP server-side postbacks (more accurate, but requires setup). Combining both gives you the best balance of speed and precision.